Social Media Manager
Verano
Chicago, IL
Full-time
Advertising / Marketing / Public Relations
Posted on January 26, 2023
Verano is seeking a creative and experienced storyteller to join our growing team as a Social Media Manager. The role will be responsible for developing and managing content that drives engagement, audience growth, and increases brand awareness across Verano’s channels. The ideal candidate is an idea machine—someone who has a strong understanding of on-brand language and visual aesthetic, a pulse on trends, cannabis, and an obsession for all things social media. This role reports directly to the Senior Manager of Brand Marketing.
Essential Duties and Responsibilities:
Develop and grow our social media presence across current and new platforms including
Instagram, Facebook, Twitter, LinkedIn, Pinterest, Tik Tok and other relevant platforms
Create editorial/content calendars, and publish daily content that builds meaningful and unique connections and encourages community members to take action
Copywrite creative, concise content for various mediums that reflect each of our brands’ tone and voice
Collaborate with teams across the marketing department - creative, copywriting, digital among others - to build a best-in-class strategy
Track and analyze social KPIs and provide weekly/monthly insights that tailor future strategy
Assist in overseeing and executing on social-related ops and logistics such as event planning, merch, activation ideation, and more
Perform other duties as assigned by management
Essential Duties and Responsibilities:
Develop and grow our social media presence across current and new platforms including
Instagram, Facebook, Twitter, LinkedIn, Pinterest, Tik Tok and other relevant platforms
Create editorial/content calendars, and publish daily content that builds meaningful and unique connections and encourages community members to take action
Copywrite creative, concise content for various mediums that reflect each of our brands’ tone and voice
Collaborate with teams across the marketing department - creative, copywriting, digital among others - to build a best-in-class strategy
Track and analyze social KPIs and provide weekly/monthly insights that tailor future strategy
Assist in overseeing and executing on social-related ops and logistics such as event planning, merch, activation ideation, and more
Perform other duties as assigned by management