COMPANY:
We are setting the industry standard to influence and inspire through our innovative methods. We merge together cannabis culture with cutting-edge technology to deliver the best possible customer and employee experience(s).
The company operates a fully integrated cannabis business with a footprint that covers the entire breadth of the state of California; the world's largest cannabis market. We control our supply chain from cultivation to retail, which enables us to deliver clean and tested cannabis products at unmatched prices.
Our mission is to provide the one-stop-shop cannabis experience by offering exceptional customer experience service and diversified products. We strive to build long-term customer loyalty.
JOB SUMMARY:
The Digital Marketing Associate is responsible for incubating growth thinking into marketing projects at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to- market activities that ensure best in class customer acquisition, engagement, and retention.
DUTIES/RESPONSIBILITIES:
- Responsible for input on growth strategy, execution, and optimization for one of our digital businesses
- Provide input into multi-channel growth strategy based on product needs
- Define, execute, analyze, and optimize A/B and multi-variant tests
- Work with the digital marketing team to implement ongoing advertising initiatives
- Prepare strategy documents, frameworks, and guidelines for internal and external use
- Convert insights into action – produce data analytics from ideation to execution
- Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
REQUIRED SKILLS/ABILITIES:
- Desire to gain experience with analytic tooks like Google Analytics
- A proven track record of personal success and ambitious undertakings
- A passion for building, bringing to market, and scaling products and services
- Entrepreneurial spirit to help us shape our growth initiatives and company
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- Expert communication, presentation, and material preparation skills required
- A passion for growth marketing and driving customer adoption
- Familiarity with the following techniques: SEO, SEM, DSPs, social, paid, and community/ influencer development, word of mouth, email marketing, traditional out of home, web, programmatic display, etc.
EDUCATION AND EXPERIENCE:
- Bachelor’s Degree, preferred
- State Law requires that applicants be 21 years old and over
- Experience in a legal cannabis market is highly preferred
PHYSICAL REQUIREMENTS
The physical demands described here represent those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 20 pounds at times
Must be able to access and navigate each department at the organization’s facilities
Be able to stand and sit for prolonged periods of time. Ability to occasionally bend, kneel, squat, and twist
We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all
terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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