Manager, Marketing

Cresco   Chicago, IL   Full-time     Advertising / Marketing / Public Relations
Posted on November 9, 2022
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Establish clear brand strategies for a Cresco Labs brand, inclusive of visioning, design systems, language, and portfolio guidelines to set each business up for both short-term and long-term success.
• Lead the development of annual operating plans, distilling a situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives and associated working and non-working spend.
• Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership.
• Manage internal and external agency and design partner relationships in service of the development and execution of all brand communications and integrated marketing campaigns across all channels.
• Lead the expansion of brands into new states, along with the cross-functional development of line extensions, incremental packaging improvements, and other new business opportunities.
• Collaborate closely with retail and wholesale marketing teams to create and manage promotional collateral in order to establish brand awareness and product understanding in-store.
• Distill competitor and customer insights to validate and optimize brand objectives and strategies.
• Track all brand-related marketing expenses throughout the year to manage within the given A&M budget.
• Serve as a key stakeholder in demand forecasting and relevant financials and reporting on product sales.

Cresco

Chicago , IL