Brand Ambassador

710 Labs   San Diego, CA   Full-time     Advertising / Marketing / Public Relations
Posted on September 7, 2022
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710 Labs is an award-winning multi-state cannabis brand obsessed with making the richest flavored, organic, small batch cannabis on the planet. We are the OGs that hand select and hunt exotic cultivars from the most renowned breeders. We collaborate with artists such as Richard Prince, LSD World Peace, Astral Oracles, The Elder Statesman and Camp High among others for exclusive accessories and product drops.

At 710 Labs, our mission is simple: to disrupt the industry through obsessive quality. We believe in quality over everything – quality people, quality thinking, quality expression, quality of life. We believe in open communication and genuine collaboration where everyone has a voice. We rise together as a team and as an industry.

Role Overview
710 Labs has a massive cult following - and millions of future fans who aren’t yet familiar with us. At our tentpole/major events as well as small popups on a daily basis, the Brand Ambassador is the most frequent human touchpoint with our cult.

The Brand Ambassador is responsible for scheduling and executing events that build love for our brand, and have three primary KPIs: Generating new sign ups, Providing product samples, and Selling merchandise. The Brand Ambassador will also be responsible for ensuring 710 products are properly displayed online and in person.

This key position works closely with Marketing and Sales teams. This role requires a smooth communicator and a responsible, independent, self-motivated individual comfortable with executing without supervision. These individuals will work a varied schedule with a large distribution of hours on evenings and weekends.

Essential Duties & Responsibilities

Be an expert on 710 products
Educate the masses on 710, from budtenders, to exclusive audiences, to the public
Represent 710 Labs at public and private events at dispensaries, lounges, and other locations
Inspire people to taste our product (where legally available)
Drive registrations into 710's exclusive group, Green Room
Educate store customers and store staff on 710 products and the brand
Sell 710 merchandise
Schedule events as opportunities arise and execute events scheduled by sales or marketing teams
Complete regular reports of events
Ensure 710 products are appropriately merchandised at dispensaries
Ensuring display items are properly set up
Cleaning/resetting displays as needed
Taking inventory of display assets in use
Reporting issues with display assets

Conduct/participate in 5-10 events per week
Visit 10 dispensaries per week
Average at least 5 new sign ups per event per week
Consistently complete reports on merchandising visits and events

Role Requirements
Strong knowledge of cannabis, specifically concentrates and the hash community is required.
Established track record of reliability, responsiveness, and tenacity.
Strong communication and presentation skills (verbal and written). Must be able to convey complex messages in a clear, simple, relatable and convincing manner.
Natural collaboration skills and service orientation.
Strong organizational and project management skills.
Candidate must be a self-starter, flexible to work in a collaborative structure and thrive in a fast-paced environment.
Working irregular hours, including weekends
Must have own transportation

710 Labs

San Diego , CA